Alex Striler
I've spent more than twenty years in motorsports sponsorship — writing about it, teaching it, and doing deals. I wrote Motorsports Marketing & Sponsorships, and I've worked across off-road, drag racing, motocross, drift, and a few other corners of the racing world.
I've hosted seventeen sponsorship summits and PRI educational seminars, and created 70+ hours of content — summit sessions and brand interviews — at SponsorshipTactics.com.
I'm also the president of Ultra4Next, a non-profit that makes students employable through real trade skills, built around off-road racing.
Next Up · Live at the PRI Show
Alex takes the PRI education stage to show racers, teams, and brands how to use AI to attract, secure, and serve sponsors — the practical tools, the prompts, and the workflows already changing how sponsorship gets done.
Ultra4Next makes students employable. Through hands-on trade-skills training, media production experience, and direct connections to employers, students build real things with the off-road racing community — and walk away with skills companies actually hire for.
Alex serves as president alongside chairman Dave Cole, co-founder of Ultra4 Racing and King of the Hammers, and vice chairman Shaun Kittrell.
Silver Valley High School students built their own Class 11 race car from the ground up — then finished 9th at King of the Hammers 2026 after starting dead last. That's what real skills look like.
Sponsorship education sessions at the PRI Show — watch every one free at SponsorshipTactics.com.
Guided tours of "the Box" at the U.S. Army's National Training Center at Fort Irwin, California.
Eleven summits bringing racers face-to-face with the brands that sponsor them — from Monster Energy to Polaris. Full recordings live at SponsorshipTactics.com.
Interviews and panels from around the racing world — newest first.
Ask the Experts: Forming Sponsor Relationships That LastPRI MagazineThought LeadersPRI MagazineSpecial Report: Successful Sponsor RelationshipsPRI MagazineThe Science of SponsorshipsPRI Magazine
How to Retain Your SponsorsHot Rod Magazine
Sponsors Follow When Competitors Make MotocrossoverSports Business Journal
How to Succeed in the Racing IndustryMotor Sports Newswire
Business Is Now an Action SportBrand-as-Business Bites
Lund New LOORRS Safety Truck SponsorShort Course Racer
Polaris Teams Up with Lucas Oil Off Road Racing SeriesPower Sports Business
How to Digitally Track Marketing ROI on Offline Sponsorship EffortsGate 39 Media
Cars We Remember: Gift Suggestions for Car and Motorsport LoversFosters
Bite the Bullitt: Should Your Race Shop Sponsor a Race Car?Signs of the TimesSpeaking inquiries, media requests, sponsorship questions, or just to talk racing.
alexstriler@gmail.com
